Selected work
Campaigns, social, branding and the occasional April Fools' joke. Most of it in Hebrew, all of it written to be felt.
Four briefs, start to finish
The work is for looking at. These are for reading: the problem, the idea and what happened next.
Thirty seconds.
No pictures.
Radio is copywriting with nowhere to hide. Just words, a voice and half a minute to make someone turn the volume up.
Notes on writing
A place where I write in two languages, about writing, getting it published, and everything that happens in between.
Born on a moshav to a long line of farmers. Always knew he was a city guy.
Naor has been writing for brands since 2014. Agencies, in-house teams, startups and one very large hospital. He thinks in ideas and talks in strategy, which means the joke usually has a reason to be there.
Why copywriting? Because he likes talking to people and moving something in them. Making them think, feel, laugh, act. He wants to write lines and stories people take with them when they close the tab.
He writes in Hebrew and English, from a three-word slogan to a full content strategy, and he's the guy who will still be fixing the last line at 11:58 pm.
- Concept and big ideas
- 360 campaigns
- Social strategy and content
- Radio and video scripts
- Slogans and brand voice
- English copy
"Best in the world."
Zlatan Ibrahimović, allegedly"There's no such thing."
A unicorn"Scary to mess with."
Bruce Wayne"This, what a
A very senior client, censored
The short version
Copywriter and creative since 2014. Based in Tel Aviv, writing in Hebrew and English.